New Stop the COVID Spread! coalition message draws upon experiences of overwhelmed health care workforce

Madison, WI – “We need your help.” That’s the underlying message from statewide health care workers in the latest “Stop the COVID Spread!” coalition public education announcement that begins airing on broadcast TV, radio, and digital platforms throughout Wisconsin today. The new ad—the fifth put out by the coalition—comes as Wisconsin continues to face unrelenting COVID-19 case counts with hospitals throughout the state operating near or at full capacity. Health care providers featured in the new coalition message include Green Bay’s Bellin Health, Marshfield Clinic Health System, and UW Health in Madison, with a joint plea to the public to help curb the spread of the virus: “We’re on the frontlines. It’s our job to save lives and get people better. But fighting this pandemic puts our families at risk, too. We need your help. ask up, wash your hands, and if you go out, stay at least six feet apart. Please, do this for your family, and ours.”

The real-life perspectives shared in the spot are those of Chelsea Rangel, RN, and Hilary Faust, MD, from UW-Health; Sumithra Tirunagaram, MD, and respiratory therapist Karen Masanz, from Marshfield Clinic Health System; Jessie Schaumberg, RN, and Paul Casey, MD, from Bellin Health.

“While news of forthcoming COVID-19 vaccinations is encouraging, we need to remain vigilant in practicing safe behaviors to curtail virus spread,” said Wisconsin Hospital Association president and CEO Eric Borgerding. “Our frontline health care heroes need your help, as their ability to provide care to our loved ones and neighbors is being strained. Overcoming this health care crisis requires all of us working together.”

“You don’t have to put your life on the line like the folks who work in healthcare, grocery stores, restaurants, or hardware stores. All you have to do is wear a mask, practice social distancing and do your part to stop the spread of the coronavirus to keep people from dying,” added Brandon Scholz, president and CEO of the Wisconsin Grocers Association. “Is that too hard to do and too much to ask?”

Since its launch in October, the “Stop the COVID Spread!” coalition has grown quickly to include more than 125 of Wisconsin’s leading health care, business and advocacy organizations. The organizations have joined together in a campaign to educate the public about the seriousness of the growing crisis in Wisconsin and the critical and growing need for preventative measures. A full list of member organizations is below.

You can watch the full video at: https://youtu.be/GIRW7xTyhDM

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